Every business owner is looking for new ideas, business strategies, products and services to increase sales. They must never seize their search for new ways to increase profits because that is exactly how businesses thrive and grow. Monotony or stagnation in anything leads to failure and if you do not want your brand to fail, then you must be taking every step out there to make transactions and purchases easier and convenient for customers.
Customer satisfaction is the one of reasons businesses should have an ATM machine in their premises. The use of these machines began in 1980s and since then it has changed the behavior of customers. ATM machine allows you to draw cash outside of typical banking hours without much effort. A lot of routes and neighborhood stores make a lot of their transaction surcharges from near-by residents, who want close access to ATM at late night and early morning hours. This is why making the machine accessible for the customers, increases sales for the business. Now, businesses can even get free ATM machine installation anywhere in Michigan from many ATM companies. ACE ATM offers this free ATM machine installation service all across the state for all types of business including neighborhood stores, strip malls, restaurants, bars and other locations.
It is very simple to understand that not every walk-in customer is carrying cash or a credit card. Having an ATM machine will increase the chances of customer spending more. Many times buyers have to leave something that they liked due to not enough cash on them but with an ATM machine they can draw out cash and pay for whatever they like. Also, near-by residents also have a reliable and quick cash out option any time they need it. The folks in the latter case may end up buying something from your store, even if they only intended to initially just make an ATM withdrawal.
One research showed that ATM customers spend 15% more than the non-ATM customers at a convenience store. This percentage grows in restaurants and similar establishments.
Better Business Growth
The increase in sales is directly linked to betterment and expansion of business. How do you think a business can grow if it has limited sales? Of course, it cannot and there is no question about it. At the core of every business are monetary equations and there is nothing wrong about it.
ATM machines increases sales directly and play their part in the growth of infrastructure indirectly. It is no brainer that every brand needs money to operate, from space to equipment to software to delivery methods; every step requires money.
Apart from boosting sales, these machines are a great marketing tool, too. With the placement of an ATM machine, businesses can create a good image for themselves as being customer-friendly. It is not necessarily aimed at the target market. In fact, those who are not your target customers can also become returning customers. In simpler words, a simple ATM machine installation is able to attract more footfall to your location.
Better Brand Image
These machines also enhance the image of a brand. Firstly, it becomes consumer-friendly and secondly, it is something that makes you stand out in a competitive market.
Another smart thing about installing ATMs is that a business can earn small commissions by allowing ATM installation. When consumers use ATM they pay small transaction charges. A part of these charges goes to the business which allows placing a machine. It is profitable for a business in more than one way. In the long run, an ATM machine does not only increase sales, it also multiplies the amount spent by consumers, generates more leads, and markets the brand in most effective ways.
All in all, ATM machines are known for revolutionizing consumerism as well as consumer spending. In a competitive market where every business wants to thrive, ATM is a good option to not only increase monetary gains but stabilize the overall infrastructure of the company.
If a business wants to be recognized as one of the best customer service providers, then it should have an ATM machine because no buyer likes to buy from someone who does not care about them and their convenience.
Contact us today to find out about the many different ways ACE ATMs can help you get a Retail ATM machine for your business, anywhere in the state of Michigan.